The alerts will be delivered to your email soon after new content is published. The best thing about it is its timeliness. Chances are that if they are looking for a new hire, they will be more than eager to hear your offer, too. In Google Alerts, you can simply set up a keyword for something like “looking for a marketing manager” and it will send you notifications each time a company posts a new vacancy. Let’s say that your company offers various marketing services. Instead of performing searches you can keep track of all relevant notifications right from your inbox. Obviously, you can look at local news websites… but why would you? Using Google Alerts is all about saving time. Set up an alert for something like ‘new pittsburgh based startup’ and you’re instantly tracking local news: One of the best ways to take advantage of Google Alerts for sales is setting up notifications for possible sales opportunities.įor example, let’s say that your business is located in Pittsburgh and you’re looking for possible partnerships with new companies in the area. So how can Google Alerts improve your sales workflow? After a quick set up, Google Alerts will start sending out notifications to the email address you specified. In the meantime, you can see the whole list of supported Boolean characters here. You can use Boolean operators in a variety of ways to make Google Alerts a more sales-oriented tool, and we’ll talk about some of them below. Google Alerts shows a preview of your future notifications, so you can see if you’ve set it up correctly: You can choose the type of content (news, blogs, etc) you want to monitor, its language and region, the frequency of updates Google Alerts will send you and whether to receive alerts about all new articles or only the most popular.įor example, If you’re setting up an alert for a generic keyword that comes up a lot (like ‘cybersecurity’), you’ll probably want to set up your Google Alerts like this:Īnd if you plan on monitoring more specific keywords (like new reviews for your product), choose something similar to this:Īlso, note that Google Alerts supports Boolean operators, which allows you to be much more granular when setting up your keywords.įor example, if you want to get alerts for a specific keyword only, use quotation marks (“ ”) to tell Google that it should ignore other combinations of the same words.
These make it easy to achieve more granular and tailored results. Most importantly, when you add your first keyword to Google Alerts you’ll notice some important options for you to play with. The simplistic design does have a couple of tricks up its sleeve though. The design of Alerts is barebones which makes getting started easy: Alerts will send you a notification each time new content containing the keywords you set up gets published. In case you haven’t worked with Google Alerts before, here’s a quick definition to get you started.īasically, Google has built Alerts to be a lightweight tool for keywords tracking. What is Google Alerts and how does it work? Track reviews about your product to manage reputation.Build better relationships with your existing customers.What is Google Alerts and how does it work?.
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